ELEKTROVERSAND SCHMIDT GMBH

At Elektroversand Schmidt, electricians, purchasing decision-makers in companies, and private craftsmen can find everything for electrical installation, satellite, and network technology. To ensure that business seekers can quickly find the online shop, the distributor also relies on search engine marketing with "Wer liefert was". Elektroversand Schmidt offers a wide range of products in its online shop, from toggle switches and sockets to data cables and tools. Private craftsmen, electricians, television technicians, and system administrators from all industries have direct access to over 15,000 products from renowned manufacturers such as Merten, Jung, Busch-Jaeger, GIRA, Berker, Legrand, Kathrein, Wisi, Friedland, Kaiser, Hager, and WAGO at www.elektroversand-schmidt.de. "If users still cannot find their desired item in our shop, a short message is enough, and we will procure it immediately," explains Dennis Schmidt, owner of Elektroversand Schmidt. The electrical retail business from Rabel primarily promotes its products through targeted search engine marketing on the internet. "This way, seekers can reach the desired item with just a few clicks and can order it directly in our shop," adds Dennis Schmidt. In addition to keyword advertising with all-rounders like Google & Co., Dennis Schmidt relies on the supplier search engine "Wer liefert was" for targeted customer acquisition in business-to-business (B2B). "With the supplier search engine specialized for business customers, we reach exactly our target groups in companies and experience almost no scatter losses," summarizes Dennis Schmidt two central advantages of "Wer liefert was". Dennis Schmidt continuously measures the online success of his marketing measures using the web controlling tool from etracker. "Our success measurement quickly made it clear: While general search engines bring us many visitors, primarily end consumers, to our online shop due to their broad usage, we receive only a few visitors through "Wer liefert was", but they are very qualified contacts from B2B with concrete purchasing intentions," says Dennis Schmidt. "And that ultimately also reflects in our sales!"